Banner ads are a common form of online advertising that appear on internet sites. They come in a number of formats, from small, rectangular designs to larger, eye-catching formats. Banner ads can be dynamic, and they often display graphics along with text. Their primary objective is to capture user interest and drive visitors to a specific URL.

Unlocking the full potential of your publisher revenue requires a keen understanding of user behavior and effective conversion tracking strategies. By setting up conversion tracking, you gain invaluable data into which strategies are truly driving conversions. This awareness empowers you to adjust your approach, focusing resources towards the tacti